Reflection On My Persuasive Speech Essay - 1595 Words

Reflection on my Persuasive Speech All communication is an attempt to influence, highlights Back (1951) and, by extension, hinders the audience s preconceptions on a topic. Thinking about communication and particular verbal strategies and theory both brought forth excellent criticisms and compliments ofor my persuasive speech. It s purpose being to persuade the audience in favour of Britian s exit from the European Union. My persausive speech aimed to educate the audience further on a topic and opinion, New Zealanders tend to distance themselves from. It also aimed to initiate a shift in attitudes towards my viewpoint. Attitudes, Values and Beliefs Prior to my speech, I assessed the probable attitudes, values and beliefs of my audience. O Keefe (2001) describes an attitude as a person s overall evaluation of something with the notion of an attitude being the evaluative judgment of (reaction to) something. Social judgment theory is a persuasion theory proposed by Sherif and Hovland (1961), defined by Griffin, (2012) as the prior observation and evaluation of an idea by comparing it with the audience s current position. When assessing this position, I assumed the speech was clearly catered to a familiar audience. The audience consisted of similary aged peers from assumed similar backgrounds, because of this I was relatively easy to relate too- creating idealisatic Identification, a persuasive communication technique outlined by Burke (1950). It was important to takeShow MoreRelatedThe A Deep Bruise, A Black Eye, And A Bloody Nose1509 Words   |  7 Pagespurpose of the video and to whom this PSA is directed. I will analyze the c ommunicational techniques, as well as the type of speech within the video. Prove how the video is effective and decide its ethicality. Finally, I will conclude with a personal reflection of lessons I have learned. After searching for a Public Service Announcement online, one of the video images caught my attention: a woman with a deep bruise, a black eye, and a bloody nose. Presented by The National Domestic Violence HotlineRead MoreLanguage Analysis : The Big Screens955 Words   |  4 Pagestext, speech and written communication to inform, engage and even persuade. The focus of this analysis however will be on the persuasive aspect of language. The use of language to persuade is interesting because it can unconsciously filters our view of reality. Terministic screen is a term attributed to Kenneth Burke which describes this concept of persuasive language. Terministic screens are also used to identify who we are and what we believe. Viola Davis’s Emmy Acceptance Speech uses elementsRead MoreReflections Of Oral Communications Class And Plans For Continued Progress965 Words   |  4 PagesReflections of Oral Communications Class and Plans for Continued Progress This was my first online class at Brenau and I was nervous about how things would go. Despite the fact that it was online and only five weeks, I enjoyed speech class and I feel like I learned a great deal a short time. I will share with you my insights on how I improved; my plan for applying my knowledge in the future and some skills I feel like I gained from taking the course. As I reflect on the class and how I improvedRead MoreHerons Six Categories Of Intervention Model1621 Words   |  7 Pagescommunication could be seen to be a combination of verbal and non-verbal actions being used in unison to exchange and strengthen ideas or share life experiences through means of posture, spoken words or personal symbolism. When producing my two videos, I adapted my communication techniques according to Heron’s ‘six categories of intervention’ model, whereby I used both an authoritative and facilitative style of communication. Heron (2001) states that an authoritative style of communication revolvesRead MoreThe Assessment Of An Assessment1340 Words   |  6 Pagescommercial (1 min.), radio commercial (1 min.), speech, campaign poster, or newspaper/magazine ad. Your work will be judged by your ability to use persuasive techniques to convince an audience. Your campaign ad should be accompanied with a written explanation of the persuasive techniques you used in your ad. Learning Goals and Standards This performance assessment assesses the Texas Essential Knowledge and Skills standard that states, â€Å"Students write persuasive texts to influence the attitudes or actionsRead MoreThe Ethics Of Style By Joseph Williams753 Words   |  4 Pagestext should be easily understood and not require â€Å"unpack[ing]† to discover its meaning (SOURCE). I will apply William’s perspective to rewrite my academic analysis on two famous American presidential speeches from the â€Å"research task†. To reduce the over-complexity of my writing, I will minimise sentence length, ensure a singular paragraph subject, and simplify my word choice to match the needs of the target audience. Furthermore, an extension analysis will explore the use of sentence breaks and specificRead MoreThe Theory Behind Public Speaking1765 Words   |  8 PagesAvi Sternberg Public Speaking Final Reflection Paper Over the course of this semester, we have learned primarily about the theory behind public speaking. We’ve learned the differences between persuasive and informative speeches, what content should be included in a speech, and how to orally cite sources and had the chance to practice delivering a few speeches. In this paper, I will reflect on the experience I had in the class, what I’ve learned, and what my public speaking skills are going to beRead MoreA Book That Changed My Life Essay1495 Words   |  6 Pageschanged my life. After all, it’s only written on paper, not stone. What I’ve found through my experience in writing falsely, is that it is a writer’s ethical responsibility to represent herself genuinely in her prose. In abusing the influential power of the pen, the writer violates not only her own integrity but that of the written word itself. The written word has immense power over people in ways that speech does not. Readers tend to see an ultimate truth to writing, which is why persuasive piecesRead MoreAnalysis Of John F. Kennedy1589 Words   |  7 Pagesqualities is the quality of his speech that made him the hero of the country. Not just his country was enchanted with his speeches but also the whole world felt a lot of connection with the words Kennedy spoke. Speech is one of the primitive qualities of a leader. In order to be able to inspire people it is important for a leader to have the ability to convey their thoughts to the people properly. In this regard speech plays a huge role. It is not just the delivery of the speech that makes it respectfulRead MoreHuman Rights And Women s Rights1129 Words   |  5 PagesBeijing China to hear first lady Hillary Clinton s speech about women s rights. This speech was the United Nations Fourth World Conference of Women. The target audience for this speech is governments and other organizations that can help meet the goal of making women s rights human rights. She addressed problems that every single country faced concerning the liberties of women, and why it was important that they receive these freedoms. The speech was courageous and considered path breaking too many

Book Report Goodnight Nerdy Slut - 1508 Words

I know you miss him, you think about him everyday, he’s hiding in every corner of your mind so no matter how hard you try he always comes back into your thoughts. It’s hard I know, its been months since the last time you guys have talked†¦ You said â€Å"goodnight nerdy slut xP† messing around like you guys always have, two weeks went by until he actually read it, sad how you kept checking and checking to see if he read it, or if he was typing, and worst of all praying that he actually responded and you just happened to miss the text...but that was never the result was it? To this day you still have your guys’ last conversation, at the bottom of them all, you still go back at least once a week and check if there’s any chance that he’s typing, he†¦show more content†¦You posted a post about him as a dare†¦ took one of his old photos from his instagram†¦ made things worse...seeing him yet not talking. But you overcame th at..for the time being. You took a photo of a trash can from the internet and made a collage, you weren’t sure if you were actually going to go through it or not, your brain was saying fuck him he ruined you, he deserves this! Your heart on the hand, was telling you not to, that you were just hurt, you don’t feel this way about him, you’re gonna regret. You should’ve listened†¦ everyone was convincing you to post it, you could say you were pressured, thought people would’ve thought you were a little cooler. You never wanted to hurt him though, if he even remembered you or still had feelings for you at all, you didn’t want this to ruin anything more than it already was. You go on his page take one last look...and block him, that way he can’t see what you did, You were heart broken, you didn’t know what to do, you were blinded. Finally you posted it†¦ â€Å" #throwbackthursday the one on the left is cuter† that w as the trash can†¦ you knew that was such a lie. You felt happy about yourself, why? what did you accomplish? showing people that you are disrespectful? that you talk shit about people? This wasn’t just a stupid picture. You believed that if you could do this, if you could post this and have everyone see it,

Stakeholder Theory Application Free Essays

Stakeholder theory, popular in the sass, advised that corporations should look beyond the shareholders theory of profit minimization, and take into consideration other stakeholder groups that the company is associated with, and have involved in their legitimate interests or contribution to the company (Ninja and Howell, 2011). Groups of stakeholder might be customers, employees, suppliers, authorities, shareholders etc†¦ Yet they share the different but significant influences in business operations and take into account responsibilities to work for their interests which elates to the company. This critical review aims to understand the conceptualization of stakeholder theory in business ethic model, address the argument/challenge circulate the application of the theory, and criticize to find a solution or suggestion for the dispute in the limitation of individual work. We will write a custom essay sample on Stakeholder Theory Application or any similar topic only for you Order Now Business ethic model is a form of applied or professional ethics which can be assigned into all aspects of business conduct, possibly individual’s manner or organization’s culture, controlling the way of working as well as behavior. Within the context of business ethic model, stakeholder theory acts as a managing tool for managers to resolve conflicts from reciprocal to antagonistic influencing powers inside or outside the company. A business ethic model may vary from low to high level of compliance. Once noticed the groups of stakeholders and their level of interest/association with the company, managers can also leverage their priorities’ supervision in motivation as well as attempt to resolve the conflicts in orders. In another words, stakeholder theory is serving the business ethics as boosting up the equitable capitalism and co-produce the Corporate Social Responsibility (CAR) internally and externally (Kale, J. , 2006) One of the main arguing points in the application of stakeholder theory to business ethic model is the implementation of this tool in the complicated reality of business environment. Stakeholder groups are various in ranges and diversified in competing interests. In the ethic model, it is more and more complicated with the term subjective â€Å"moral† which is belonging to the very own perspectives of individual/organizations to set a specific standard. Then how ND which measures should company take to detect, use and control those valuable source of information to achieve maximized productivity from stakeholders? If it is possible to employ the tools, then could the company balance all these differences to achieve stable and sustainable stage of interests? Kale discussed that â€Å"the manner and depth to which any particular interest should be served can be determined on the basis of nature and degree of the (role-specific) responsibility involved† (Kale,J. 2002). SUGGESTIONS FOR INFLECTING TOOLS The result of this determination process can be found in the criteria that business eight set for themselves in the attempt to set up competing interests, in according with their strategy, business model and organization culture. Obviously, in the nature of business, the most powerful and influenced stakeholders, defined by businesses, are the persons will take lead to the organization’s operation. However, with what standard that the business uses to detect their substantial groups of stakeholder is a challenge for each organization’s own culture. Once the corporation identify groups of stakeholders and their interests, it is necessary for it to create value proposition ND propose for the groups, typically in finance benefits (price, volume, target, etc†¦ , functional activities (productivities, choice of flexibility, etc†¦ ) or emotional interests (security, trust, etc†¦ ). This value proposition then needs to be balanced with the â€Å"return on investment† perspective of business; in another word, business need to determine what they are seeking from each stakeholder group. It is important and critical for the company after this assessment stage that they should compare the capabilities needed with offers of interests they have to create a profitable model to engage the trade-offs among groups of stakeholder. This tool helps become a mean to manage and track competing interest and return on investment for the business in accordance with a set key performance indicators established from the beginning. CONCLUSION Stakeholder theory is applied to business ethic model as a useful tool to identify and manage competing interests within the business ethic environment. It is discussing successfully in this review about the possibility and method that business use the theory as an implementing tools and applicable standards to identify interest and capture the returned benefits. How to cite Stakeholder Theory Application, Papers

Apple Capability and Core Competencies

Question: Discuss about the Apple Capability and Core Competencies. Answer: Introduction For a long period of time Apple has been the best worldwide in the manufacture of electronic devices. The production of quality products like iPhones, iMac, and iPod has always been the bottom line of the success (Meyer,2006). In 2008, the company clinched position 24 in the word-wide rank of the best companies with the best brand (Basu and Wright, 2008). The success of Apple company is as a result of its uniqueness and competency to understand the customer needs, change in taste and adjust accordingly keeping in mind to listen to clients and do as the clients request. These core competencies facilitated a great campaign for Apple hence making it gain a competitive edge in the global market. According to Sliber and Kearny (2009) core competencies are the driving force that make the company unique and most importantly gaining a larger market share than its competitors. One of the key competencies of Apple company is its ability to design software and electronic gadgets that are of top value. For instance, since Steve Jobs took the job at Apple as the Chief Executive Officer, apple started integrating robust technology in the design of Apple Product hence it started attracting customers who had initially stopped purchasing their products because then, innovation was minimal. For the past decade, Apple has released quite a batch of products that include, iPhones, iPod, iWatch, Apple television, iTunes, movies among other products. The products are built with n top notch features and colors that make customers to purchase their products (Lehman, Haslam, 2013, p.12). Evaluation of the company`s record reveals Apple is a financially stable company. According to the research of De Wit and Meyer (2010), since 2003 to 2008 the company has tripled its profit from $24 million to $3.5 billion. Therefore, with the suitable financial base Apple is able to pays its worker and research team reasonable wages and salaries for the great job they do to ensure the gadgets developed are of high quality. Another competency is that Apple has a strong and dynamic capability. Apple is always willing to adjust and be ahead of its market rivals. Especially the changes brought in by competitors Apple is the best company to outdo its rivals. For example, when the market rivals launch a new product, Apple immediately launches an advanced gadget within no time. Remember, when Dell launched its tablet in the market Apple launched its iPad 2. In another scenario, Samsung company launched Samsung S3 phone immediately Apple unleashed a powerful iPhone 5 just to prove to the competitors and the rest of the market that they are always the best innovators. Maybe another key competency that is overlooked is the range of products that Apple offers to its customers. The innovativeness in Apple is incredible and I think no other company can compete with apple in terms of products. Take an example of Nokia company, their android phones require the user to create their own backup but for the case of Apple`s iPhones the iCloud is their backup. These are some of the comparisons that justify Apple as a competent company and is likely to maintain in performance because its naturally responsive and sensitive to the dynamics existing in the industry. Apple has robustness in ensuring their business secret is not concealed to their competitors. In this case, Apple has deployed a closed proprietary system that ensures the techniques and secrets of their innovations are withheld by the company only. As a result, this makes other rival in the market to be unable to make duplicates or counterfeit gadgets to cause confusion in the market. On the other end of the spectrum, Apple is a company that has consistency in their product portfolio development. Usually, Apple releases one product at a time so that they avoid losing. Those companies that tend to diversify too much in their line of production there are high chances of losing their competitive edge. Notably, the organization structure of this company is vibrant. The organization structure is contributing immensely to innovation and easy distribution of roles. A firm`s organizational structure creates room for other opportunities hence business growth is realized. In Apple`s case, as much as their organizational structure adopts the old hierarchy, the structure is much flexible and gives support to other levels of leadership. Th success of Apple can be realized the results and the performance of Apple and its ability to suit the market and meet the customer demands. Cross-examination and analysis of the company portfolio, goals, and objectives reveals that Apple is incorporating other aspects other than technology to develop its competency. More especially, it is noted that the management thrives to combine technical forces and customer orientation to keep their reputation at the top level. The company CEO initiated a differentiated approach to manufacture their products hence, the volume of production went high so does the profitability. Above all, due to the company`s competency, customers have developed a habitual purchase behavior of their products. The customers have developed the notion in their mind that the products of Apple are of good quality hence they have created a unique taste that no other competitor can produce a product of the same kind. That is the reason why, even if the products of Apple are so expensive, consumers still dig deeper in their pocket to purchase the product. Just because they feel there is value out of what they purchase, the customers don`t mind engaging with the company again and again. How does Competition Impact on the Apple and its Ability to Serve itsMarkets? To a great extent, Apple does not face tough competition from the market rival because it is always informed in terms of technology and innovation, However, the little competition that comes from companies like Dell, in the line of computer manufacture, Nokia and Samsung in the line of phone manufacturing have always behind Apple in terms of innovation. Therefore, it is difficult for them to take the huddle from Apple. Apple has always differentiated itself from the market rivals. In the production process of Apple, Apple manufactures differentiated products that allows them to create premium products that attract premium prices for people of social class over the globe. Apple enjoys high profits than competitors that means although their products are sold at a premium price, hence, the customer perceives the value of the products as the most important. Consider Potential CustomerMarkets-that the OrganizationMay Try and Serve? Apple understands its audience by producing iPhones with feature that suite the Social class individuals. Studies have shown that social class people are extravagant such that they go for products that are expensive and can only be afforded by few people. Thus, the marketers of Apple company target such an audience. For example, people use Apple iPhones because they have high security features and they have large memory and RAM. Apple company has done a one-to-one relationship with their target audience and they use their customers to brand the name by offering incredible and high value iPhones. What are the Likely Impacts of the External Environment Effective marketing incorporates micro and macro environmental factors. The concepts are relevant to marketing when applied in the right manner and can contribute positively to the performance of the business. Therefore, even other small companies should learn to keep into considerations to keep the performance at the top. For the case, of Apple there are quite a number of external forces that we can say have contributed to its performance and those others that are restraining the company. External factors are known to affect the business from the outside environment such that the business has little control over them. There are a couple of factors in external environment that influence decision of not only Apple but also other companies. The factors include demographic change, government regulation, trade barriers and other tribunals. Therefore, in all the decisions made by Apple management these factors have to be put into consideration. Political factors are the prevailing conditions that exist in the United States for the case of Apple. The political atmosphere should be friendly for apple to carry out its marketing mix segmentation and peacefully do advertisements without fear or lose of property (Giroux et.al. 2016). Of which the United States government as prostrated a stable political stand that encourages economic growth and development by combating wars, crimes, and ethnicity to create a conducive business environment for all the companies. Nonetheless, the government has also adjusted on political stability, deliberations on employment policies, taxation, and other regulations. Notably, US has trade agreement with many countries and trade unions which enable free trade between the countries and the border countries. Economic factors are the prevailing conditions that determine the value of money in the economy. Such economic factors can be exchange rates, taxation policies, the rate of inflation, the standards of living, and per capita income among other factors. The factors are important because Apple manufactures and targets middle class and high class individuals. For the company to experience high returns, the conditions should be favorable to motivate the customers to purchase the Apple`s products. Also, the exchange rates and value of currency play a major in the economy. A wide range of customers for Apple products come from international market (Communication strategies. n.d.) As a result, the trade regulations that have been implemented must be favorable to ensure the company continues to serve their clients with minimal or no interference and stringent restrictions. Social-cultural factors have influenced the performance of Apple. Factors like advancement in technology, change in lifestyle, living standards, and demographic factors have boosted the performance and their sales (Marengo Pasquali,2012). Most people are interested to move at the same pace technology is changing. Therefore, the young educated people, business men are the first targets of Apple. The target market is expected to develop demand for the gadgets manufactures by Apple. Hence, those countries within a population structure that has more youths is likely to be a suitable hub for Apple to invest. Besides environmental factors can circumvent the operation of Apple is they are not properly addressed. Every country has its own rules are regulations of conserving the environment. As pointed earlier on, Apple operates on an international market therefore, they have to adhere to the underpinned environments rules as specified by the particular country Apple is willing or already it has penetrated. If Apple is able to operate in any standards then it would be easy for them to operate in any region as long as there is a trade agreement with the trade union or respective country. Make Recommendations on how These Factors above will Impact on the OverallMarketing Strategy of the Organization As we know Apple is very responsive to changes in technology and a s a result they should continue to be unique and probably the company should keep on improving the value of the product by introducing an element of change to convince the client the company is innovative and is offering improvised products every time. In those countries that have legislations that allow compulsory recycling of products, Apple should ensure in such target markets produce recyclable products that are environmental friendly. Another example is that Legal factors requires Apple to operate under special rules and regulations just like consumers, health and safety laws which safeguard the well-being of individuals. As well, Apple should be observant of intellectual property and patent laws as pertains the requirements of a particular country. References Basu,R., Wright,J.N. (2008). Supply chain in emerging markets. Total Supply Chain Management, 164-180. doi:10.1016/b978-0-7506-8426-2.50015-0 Communication strategies. (n.d.). Marketing Communication Policies, 117-131. doi:10.1007/978-3-540-37323-0_7 DAMANPOUR,F. (1988). Innovation Type, Radicalness, and the Adoption Process. Communication Research, 15(5), 545-567. doi:10.1177/009365088015005003 De Wit. (2010). Law and Visual Arts. Law and policy review. doi:10.5349/lpr7 Dedication. (2006). Search Marketing Strategies, vi. doi:10.1016/b978-0-7506-6618-3.50002-8 Giroux,M., Pons,F., Maltese,L. (2016). Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-environmental Behaviors for Individuals. Celebrating Americas Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?, 731-732. doi:10.1007/978-3-319-26647-3_152 Giroux,M., Pons,F., Maltese,L. (2016). Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-environmental Behaviors for Individuals. Celebrating Americas Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?, 731-732. doi:10.1007/978-3-319-26647-3_152 Lehman,G., Haslam,C. (2013). Accounting for the Apple Inc business model: Corporate value capture and dysfunctional economic and social consequences. Accounting Forum, 37(4), 245-248. doi:10.1016/j.accfor.2013.08.001 Marengo,L., Pasquali,C. (2012). How to Get What You Want When You Do Not Know What You Want: A Model of Incentives, Organizational Structure, and Learning. Organization Science, 23(5), 1298-1310. doi:10.1287/orsc.1110.0705 Meyer,H.S. (2006). Apple Lounge. JAMA, 295(11), 1313. doi:10.1001/jama.295.11.1313-a