How External Environmental Factors Impact Marketing Decisions essays

How External Environmental Factors Impact Marketing Decisions essays The field of marketing is a complex one. Those who work in it are charged with reaching the masses for the purpose of promotion, regardless of what may be going on in the world at the time. Marketing companies world wide have to remain ever mindful of external factors including legal, economical and technological aspects if they want to remain successful. Looking at these external environmental factors can provide foundational information for the planning of marketing strategy. This holds true whether the marketing is to target a global audience or remain in the domestic One of the most important things to incorporate into any marketing plan regardless of its size is the understanding of legal aspects. The legality of the world must be adhere to in any life plan but in marketing it can mean the difference between success and public humiliation. All one has to do is look through the news history and one will locate stories in which marketing went against the legal system and caused a company to close or a product to be pulled off the Market. Disregarding the legal aspects of marketing can be extremely expensive(Fitzpatrick, 2004). One example of this is a tactic called bait and switch. Advertising laws prevent the offering of one product or price to lure consumers in, and then claiming it was JUST sold and trying to steer them into purchasing a more expensive product. It is bait and switch if when the ad was placed there was knowledge that the advertised product It is illegal throughout America and ignoring the legal factor of marketing One such suit was against a bank in Rhode Island. The class action suit accused Fleet Bank of using age old familiar bait and switch tactics to lure new credit card customers to their offices. "During 1999 and 2000, Fleet conducted a nationwide advertising campaign, offering a non-introductory, fixed annual percentage rate of 8.5 percent or lower for...

HOW TO QUOTE IN AN ESSAY

HOW TO QUOTE IN AN ESSAY You wonder how to use quotes in essay, search no more. We are eager to share with you how to quote in an essay. Quoting passages in books, magazines, etc, essays, research papers and other articles is determined by two major points. First is the appropriateness belonging to the passage you wish to quote which is highly important. The second is choose the main idea of your paragraph that will reflect the whole subject concept and to incorporate the quotation. Additionally , there are a minimum of two fundamental rules that you need to pursue remember when you are putting sentences directly from your source for instance a book to your writing composition. One, you must put the proper citation at the end of the direct quote. Two, you should always place quotation marks in the beginning and at the end of your quote to indicate out that the phrase within your paragraph is actually taken out from a different source. It is vital to make note of that your quotation for your direct quotes should stick to the citation format required by your teacher. It is also important that you should thoroughly select the quotes you want to incorporate into your essay or essay. You have to make sure that each direct quote is highly relevant to your paragraphs main idea or main subject. Otherwise, your quoted line will make your argument, discussions or research vulnerable and weak.